The Importance of Online Reputation Management for Restaurants
We are rapidly adopting various technological advancements so frequently that our world is becoming increasingly digital. Everything from checking out your restaurant’s offering to ordering to delivery to the review process now happens on a mobile device with a click of a button. Why this is important to an eatery, restaurant or hotel is that audience perception spreads instantaneously in the online world and the provision of high quality food and beverages to the digitally connected audience from your establishment, is the best way possible.
Establishing a presence
Diners are more likely than ever before to look for restaurants while they’re on the move, often heading straight to rating and review websites to find the best venues around. As such, online reviews carry such enormous weight age in the restaurant industry that they have become even more important than your own website.
Without an online presence, your venue will struggle enormously to get bookings. You need to build a strong presence, preferably starting with a professionally designed mobile-friendly website that makes smart use of local search engine optimization (SEO) to help increase its visibility in the search results. However, often even more important for restaurants is to claim online profiles on third-party websites.
Monitoring and Managing Online Reviews
Some businesses find it unsettling that anyone can say anything they want about them online, but that’s no excuse for burying your head in the sand. In fact, to build a strong reputation in the first place, you should be leveraging the power of online reviews from the outset. Fortunately, there are many opportunities that can help you turn user-generated content into a brand-building machine. You should actively encourage your diners to leave reviews. For example, you can add a dynamic QR code to the back of your menus, allowing smart phone users to scan it to see your profile and post a review or feedback. Needless to say, you can also ask your satisfied customers in person to leave a review and, very often, they’ll be more than happy to oblige. Furthermore, you can also proudly display some of your best reviews on your website and social media channels.
You’re not going to get very far protecting your online reputation if you aren’t actively monitoring it. By setting up automated alerts, you’ll know exactly what people are saying about your venue, as well as where and when they’re saying it. By using a reputation monitoring solution like the one we provide, you’ll be able to keep track of how people perceive your brand online, including on restaurant booking and review websites like Zomato, Food Panda, Swiggy, Uber Eats, mouth shut and Trip Advisor, to name a few.
While you may already recognise the importance of developing a solid online reputation, chances are you’re busy doing what you do best – catering to hungry diners with insatiable appetites. FoodWire India helps restaurants build a positive and long term reputations through a strong online presence. To find out more how we can help you get more diners through the door,
write to us today or call +91 95906 05039